It's easy to focus on the benefits and features of the products and services we sell, but ultimately people will buy when it solves a problem they have.

Just think about that for a moment and how you would apply this to your business.

I posted this on social media the other day, one comment I received was someone who created jewellery.  She said she could see what I was saying but didn't know what problem she was actually solving.  

I love this type of question and I was able to suggest one 'why', that she provides beautiful gifts for those buying for people who are incredible hard to buy for.

Looking at your company, product, service from the perspective of your customers can help you identify what problem you solve and can give you a different and probably more effective marketing message to use.