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Marketing is like .. a West End Musical

helen • March 27, 2017

I spent Saturday in the company of a flatulent warthog. 

A friend has been performing in a stage show for several years now.

We met for lunch before the production and listening to him talk about his work I was struck by the similarities with marketing and a West End Musical.

  • The planning and attention to detail is key
  • It’s team work and everyone has a part to play
  • Behind the scenes, it can seem like chaos but there is a system and a place for everything
  • There are restrictions and guidance with promotion and social media communication, just like a good brand guide
  • You need to adapt and adjust when things don’t go to plan
  • .. and if they don’t go accordingly to plan, then just break out into Hakuna Matata!

I’m going to leave the singing and dancing up to actors, but when it comes to Marketing -no worries, I’m the one to talk to!

PS (Encore) - in my (song) book, all marketing would benefit from a sprinkle of sparkle!

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