- There’s the research that predicted this event in the first place by The Met Office
- Then comes the planning, particularly in areas that may be most affected
- We are given pre-event information on what to expect and what we should do – the Call to action in this case to be careful, plan our journeys and travelling options
- During the event there will be regular updates via the news channels and on social media
- Post event there will be a performance review, what happened, what are the results and the outcomes and what can we learn from this event in future.
Marketing Doris, taking your marketing by Storm!