When it comes to marketing, there’s one area we haven’t explored much here: Public Relations (PR). It’s a crucial piece of the puzzle that can amplify your business’s visibility and credibility.

PR is about sharing your business’s newsworthy moments with the world—whether that’s through local publications, business magazines, or industry trade journals. While larger brands often have in-house PR teams or external agencies to handle this, smaller businesses might feel unsure about how to navigate the world of PR.

Here’s why PR matters and how you can make it work for your business.

Why PR is Important

PR isn’t just about big, flashy campaigns; it’s about creating connections and telling your story. Done well, it can:

• Build Brand Awareness – Get your name out there and in front of new audiences.
• Enhance Credibility – Being featured in reputable publications lends authority to your business.
• Support Other Marketing Efforts – PR complements your social media, email marketing, and advertising strategies, creating a cohesive message.

From celebrating milestones like new hires or product launches to showcasing your community involvement, PR helps paint a picture of who you are and what you stand for.

The Challenges for Smaller Businesses

For smaller businesses, PR can feel overwhelming. You might not have big news to share regularly, and writing press releases or knowing who to contact can seem daunting. But PR doesn’t have to be reserved for the big players. Even smaller stories—like supporting a local charity, launching a new service, or celebrating an anniversary—can resonate when shared effectively.

How Marketing Doris Can Help

That’s where I come in. At Marketing Doris, I can help you identify PR opportunities, craft compelling press releases, and get your stories in front of the right audiences. Here’s how:

1. Spotting the Stories – I’ll help uncover the newsworthy moments in your business.
2. Crafting the Message – Writing engaging, professional press releases that catch attention.
3. Targeting the Right Publications – Connecting with relevant local, regional, or trade publications to ensure your story reaches its intended audience.

PR Tips to Get You Started

Want to dip your toe into PR? Here are some quick tips:

• Think Locally – Start with local newspapers or community blogs to share your news.
• Keep it Simple – Stick to the facts in your press releases and highlight the most interesting details.
• Be Consistent – Don’t wait for something big to happen. Share smaller updates regularly to stay visible.

Ready to Shine a Light on Your Business?

PR is about more than just getting noticed—it’s about telling your story in a way that resonates with your audience. Whether you’ve got a big announcement or a quiet milestone to celebrate, PR can help you connect with the people who matter most.



Not sure where to start? Let’s chat! Book a Marketing Power Hour with Marketing Doris, and we’ll explore how PR can elevate your business and integrate seamlessly into your marketing strategy.

Click here to book your Marketing Power Hour or drop me a message – let’s share your story with the world!