I’m Helen Stott of Marketing Doris, and last week, stories were a recurring theme in my conversations.

It got me thinking about how storytelling is at the heart of what I do—helping businesses share their unique stories to connect, inspire, and grow.

Why Your Business Story Matters

Every business has a story to tell, and sharing it can achieve more than you might realize. Here’s how storytelling can make an impact:

1. Remind Your Current Customers - Sharing updates about your business keeps existing customers engaged and informed. Whether it’s introducing a new service, celebrating a major contract win, or welcoming new team members, these stories strengthen loyalty and showcase your growth.
2. Reach Potential Customers - Stories help businesses not yet working with you understand what you do and how it could benefit them. Highlight your products, services, and successes to demonstrate why your business is the solution they need.
3. Attract Top Talent - Your business story can also serve as a powerful recruitment tool. Sharing stories about your company culture, team achievements, or inspiring leadership can attract people who align with your values and want to be part of your journey.

How Marketing Doris Can Help

If the idea of storytelling feels daunting, don’t worry—that’s where I come in. I help businesses identify and craft their stories in ways that resonate with the right audiences. From writing engaging social media posts to crafting press releases and content for your website, I ensure your story is heard, understood, and valued.

Quick Storytelling Tips for Your Business

1. Be Authentic – Share genuine moments and achievements that reflect your business’s personality.
2. Know Your Audience – Tailor your stories to what your audience finds meaningful.
3. Be Consistent – Make storytelling a regular part of your marketing efforts to stay top of mind.

Let’s Tell Your Story

Your business has stories worth sharing, and I’d love to help you tell them. Together, we can remind, inform, and inspire your customers, potential clients, and future team members.

Want to start shaping your story? Book a Marketing Power Hour with me, and let’s create a narrative that helps your business shine.

Click here to book your Marketing Power Hour or get in touch today – let’s start writing your next chapter.