Ever had a dripping tap drive you up the wall? Probably not, because most of us know a plumber who can sort it out. But here’s the thing: when it comes to marketing, that drip-drip effect is absolute gold!

Instead of sporadically blasting out marketing content like turning a tap on and off, think about maintaining a steady, consistent flow. Just like a dripping tap can eventually fill a bucket, regular and consistent marketing can fill your pipeline with leads, keep your audience engaged, and build your brand presence over time.

Why Consistency Matters

Imagine seeing a business post on social media every day for a week, only for them to disappear for a month. That on-and-off approach leaves gaps in your audience’s attention and can cause them to forget about you. A consistent “drip” approach—posting regularly, updating your website frequently, or running steady email campaigns—keeps you top-of-mind.

It’s not about shouting louder; it’s about showing up regularly. Your audience should come to expect and rely on your presence, whether it’s helpful tips, product updates, or stories about your business.

How to Embrace the Marketing Drip

Here are a few ways to make that marketing drip work for you:

1. Plan Your Content Calendar - Map out your posts, newsletters, and campaigns for the weeks or months ahead. A little planning prevents the dreaded “we’ve got nothing to post today” panic.
2. Stick to a Posting Schedule - Whether it’s weekly blogs, daily Instagram stories, or monthly emails, decide what’s manageable and stick to it. Consistency is more impactful than volume.
3. Automate Where You Can - Use tools to schedule social media posts, emails, or even reminders for your team to keep things flowing steadily without manual effort every day.
4. Repurpose Content - A single piece of content, like a blog, can fuel multiple posts, emails, or even a podcast topic. Drip the same message across different platforms for maximum impact.
5. Track and Adjust - Regularly monitor what’s working and what’s not. If one drip feels more like a splash, lean into it!

Slow and Steady Wins the Race



At Marketing Doris, I’m all about helping businesses keep that marketing tap running—not as a torrent, but as a steady, reliable flow. Together, we’ll create a plan that keeps your audience engaged and builds momentum over time.

No more on-off switches or frantic bursts of activity. Let’s embrace the power of the drip and watch the results pour in. Ready to get started? Book your Marketing Power Hour today!

Click here to book your Marketing Power Hour or get in touch to start your steady marketing journey.