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No Marketing Function in-house?

helen • August 18, 2020

How do you manage?

Not every business has the capacity or the need to have a part-time or full-time Marketer employed within a business.

Every business needs some level of marketing activity to devise, create, manage including:

  • The business branding
  • A marketing strategy and plan
  • Supporting the sales function with lead generation activities
  • The communications channels; customers, target markets, stakeholders, employees
  • Marketing materials; brochures, leaflets, business cards, postcards, POS, posters
  • Advertising campaigns; research, planning, media buying, advert creation and placement
  • Website; creation and management
  • Content; copywriting for marketing materials, advertising, campaigns, website, and social media channels
  • Budget management
  • Monitoring & Measurement of marketing activities
Sometimes where businesses have no formal in-house marketing function the activity will be handled by a staff member who has an interest in marketing or has the time to take this on. Whilst this can work well in the short term, it can often take a back-seat when their main responsibilities are the higher priority.

For businesses recovering after the Coronavirus pandemic lock-down where there has been a period of furlough and maybe even restructuring or redundancy, marketing may have taken a back seat but is required for the future of the business.

Marketing Doris has been providing interim and flexible marketing management services for businesses in this position. Often this has started on a small scale and as the need has increased then more time can be scheduled. 

A success for Marketing Doris when the marketing function has grown to the stage where a part-time or full-time marketer is required.

To discuss your requirements contact Helen on 0790 3727750 or email helen@marketingdoris.co.uk

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