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Why Marketing is like doing the Laundry

helen • August 18, 2020

Outsourcing your marketing

It occurred to me that whilst I was doing the post-holiday laundry, that doing the washing was a lot like marketing.

  1. It must be done - It is not everyone’s favourite task to do but it is very necessary.
  2. Purpose - we do the laundry to achieve the goal of clean clothes, with marketing activities we also need to set an objective; increase enquiries / leads / sales, or raise awareness of brand / product / services / event
  3. Right tools for the job - we use a bowl or washing machine, powder or liquid, a tumble dryer, line, or maiden depending on what we have available or our preferences. In marketing we use the tools appropriate for the activity needed from a CRM system to social media, e-marketing distribution software to an advertising board, PR to networking etc.
  4. Specialist help - sometimes we need to take our clothes to the dry cleaners or when a larger washing machine is required then to the laundrette. For many businesses, marketing can be handled in-house but when specialist skills or tools are needed then outside services will be employed.
  5. Outsourcing - not everyone has the time or the want to do their own laundry and so will pay for this to be handled for them. Many businesses outsource their marketing, particularly when it is not a full-time role to justify employing someone in-house. Outsourcing to a freelancer means that the time spent, and the services provided can be tailored to the business needs.
Marketing Doris has capacity to take in your marketing, contact Helen on 0790 3727750 or email helen@marketingdoris.co.uk to discuss your requirements.

 



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