I’ve just returned from a holiday in Barbados — sandy toes, turquoise waves, and all — and came back not just sun-kissed, but completely re-energised. It got me thinking: some of the best marketing ideas aren’t born staring at a screen. They show up when you step away from the desk and take in something totally different.

We talk a lot about strategy, consistency, ROI... but let’s not forget creativity needs room to breathe. And sometimes, that breath of fresh air comes with the scent of saltwater and suncream.

Colour, Culture & Conversation

The Caribbean is a sensory delight — all white sand beaches and vibrant blues you just don’t get in West Yorkshire.

But it wasn’t just the view that gave me food for thought.

It was in a chat with our driver that something really stuck with me. We’d noticed their roundabouts were named after politicians and famous cricketers. He explained they were all “Nation Builders.” What a brilliant phrase! So much more powerful than the well-worn “national treasure” we toss around in the UK.

It got me thinking — how can we celebrate the builders in our own stories? The people who put in the graft, shape our businesses, lift communities? That’s a message I want to carry through in future campaigns.

The Pause That Powers Your Plan

Too often, we feel guilty for taking time out. But it’s in those pauses that ideas percolate. Rest isn’t just restorative — it’s productive. It shifts our perspective. Whether you’re soaking up sun or just taking a tech-free walk, that mental space allows your brain to do something magical: connect dots you didn’t even realise were there.

A well-timed break can bring clarity to a foggy plan, turn a tired campaign into something more meaningful, or simply remind you why you started in the first place.

Give Yourself Permission

This isn’t a love letter to Barbados (although, let’s be honest, I could write one). It’s a reminder that stepping away isn’t slacking. It’s strategic. So, whether you’re planning a full-on getaway or just carving out an hour to stare at something other than a spreadsheet — give yourself permission.

Let the ideas find you for a change.

And if you’re back from your own break, brimming with thoughts but not sure how to turn them into marketing magic — you know where I am. Let’s have a chat (flip-flops optional).