Before I go further, I’m not going down my usual route of suggesting that Marketing is like either of those (I know big surprise eh!), what I am going to say is that incorporating the latest trend into your marketing or even renaming a product and redeveloping packaging, can have surprising effects.

Face Glitter has become Unicorn Snot and I’m proud to say that not long ago (with the help of a good friend from Canada), I managed to get my hands on rainbows of the stuff from North America for the young (and not so young) girls in my family. Would I have gone to all that trouble for a non-Unicorn tub of sparkly face gel, probably not!

I understand from those in the know, that other Unicorn bodily fluids are also available to purchase including Tears (Gin), Farts (Candy Floss), Poop (Jelly Beans) and Blood (Lipstick).

Another favourite of mine was the 2017 book by Michelle Gordon ‘Where’s My F**king Unicorn?’, described as A Guide to Life, Your Unicorn and Everything’ – a non-self-help book with a difference, and one that made me smile (and grimace) and does contain some helpful tips which I’ll share snippets off over the coming weeks.

Alongside the white horned horse like animals in the shops are brightly coloured Flamingos available on cakes & biscuits, gift & cards, stationery items, lights, clothing and household goods – appealing to those young at heart – at any age! These are all flying off the shelves and don’t appear to be losing their appeal any time soon. 

Admittedly they have slightly nudged the Keep Calm and … merchandise into a smaller space, and this time next year we are all sure to be throwing something else into our shopping baskets.

The message then is to keep up with the trends in your market space and what will appeal and encourage your target audience to want to visit and buy from your business.